About Yellow Umbrellas

It was in Rimini, Italy where I saw my first umbrellas on the beach. How beautiful it was to see all the colors. Umbrellas could be seen everywhere. I remember thinking, Why doesn't California with its beautiful coastline and weather have something like this?

I was traveling with the Italian American Youth Association of Los Angeles and while everyone else was enjoying the sun and activities, I was busy taking pictures of the umbrellas on the beach.

I cherished those photos and never thought that two years later, in 1997, I would be approaching the California State Parks Department with my vision of putting Yellow Umbrellas on the San Buenaventura State Beach. I had no idea that my trip to Italy would turn out to be a wonderful business opportunity for me and for the enjoyment of all who come and sit under the shade of my Yellow Umbrellas.

Donna Moore
Founder and President
The Yellow Umbrella Company